As an added segment to Brand Your Business or Brand Yourself?, I want to expand on building relationships that help your brand. There are four rules of networking that you should keep in mind when networking for business growth and these are mutualism, giving, targeting and reconnecting.

Branding your business makes the most logical sense, otherwise how will people know that you even exist, let alone learn what you do. The problem with Branding a business is that it can be a very costly strategy and as so many entrepreneurs know, it’s not easy getting a lot of start-up money or financing. A more cost effective solution is simply brand yourself. Your name is your identity and here’s how to make it grow…